Write SEO friendly blog post to rip the benefits of google rankings and organic traffic. Sounds exciting doesn’t it?
Who doesn’t want a well written, structured and optimized content on their website? After all, optimized post do attract most of the organic traffic, which in turns help increase your business. SEO in Nepal is a relatively undiscovered arena by various businesses. In this regard, this article will help you understand the technical aspect of creating a perfect optimized content for your website.
After studying this article, you will not only be able to understand Yoast SEO, but also learn how to use it optimally. So, let’s get started.
You might be wondering why contents need optimization. Well, it’s because they compete with each other every minute for attention in google’s ranking position. Given that your end product (information or service) are something people would want to consume, it’s important that you structure them in a way that it shows up on their feed.
- Understanding Yoast Plugin to write SEO friendly blog post in 2019
- Tips for writing User Friendly Page with Yoast SEO
- Inserting Keyword in Yoast’s Focus Keyphrase, SEO Title, Slug and Meta Description.
- Taking Readability along with SEO Friendliness – Balancing your Post
- Breaking down the Content
- Optimizing the Social and Advanced Tabs
- Decoding the Advanced Tab for fine-tuning SEO
- Allow Search Engine to show the page
- If Search Engine should Follow Links on the Page
- Meta Robots Advanced Settings
Understanding Yoast Plugin to write SEO friendly blog post in 2019
If you are unware about Yoast, it’s a free plugin available in wordpress repository. You can download it easily into your website from your admin dashboard panel. Just go to Plugins and “Add New”. From there, you can type Yoast in the search bar and it will come up.
From there on, download is really easy. If this is your first time install, it should be configured for sitemaps and indexing of your website in overall. Take help from a SEO Professional. If you want to do this by yourself, watch Step by Step Yoast SEO setup before you continue back into this article.
I also assume you have done your keyword research and know the subject that you are going to write about.
WordPress is a open source Content Management System. It powers more than 25% of the internet and is popular due to the huge repository of themes, plugins and developers working day and night behind them.
If you are wondering, I used a simple theme and wordpress to build this website. Even though there are some issues of speed and bugs, WordPress eliminates costs on development / production, and makes it easier to optimize contents, operate the website and make them SEO Friendly.
Tips for writing User Friendly Page with Yoast SEO
The first thing that is important to write a blog post, is to find the “Keyword” that you want to target. Essentially, a blog post or web page is structured around this keyword.
Even though it’s possible to target multiple keywords, for now we will be looking at only one keyword as that is what Yoast SEO provides in its free version.
Inserting Keyword in Yoast’s Focus Keyphrase, SEO Title, Slug and Meta Description.
For the sake of it, I will use the keyword targeted in this article itself for your easy reference. So, our keyword is “Write SEO Friendly Blog Post“. Keep this in the back of your head as I explain each and every aspect of web page optimization throughout this article.
So, first things first, we will input the keyword phrase into Yoast’s Keyword input field.
In the picture above, you can clearly see that our keyword appears on the Focus Keyphrase section, slug (permalink) and the meta description. There, our keyword is already listed in three different sections of the webpage.
Now when the google bots come running, it’s easier for them to understand the framework of our content. It might look a bit confusing at first. But believe me – as you get the hang of it, you will love doing this every time you post something.
Loving the read? You might also like to read: Search Engine Optimization Facts: 11 Things You Should Know
Taking Readability along with SEO Friendliness – Balancing your Post
At this point, I assume that you have an idea of what you are going to talk about in your content. Writing a content without a purpose is like throwing stones on the river. It’s better to spend a good amount of time planning about the content’s structure, scope, objective and story. There are both technical and emotional aspect to writing a content. In one hand you want it to align with the algorithm of search engines. On the other hand, you want them to be interesting to read and consume. Both of these are equally important.
The Readability Panel on the left shows exactly what you need to focus on while writing your content. To be specific, write on active voice. On the right, I have underlined our keywords as they appear in the first paragraph. Use the keyword at the very beginning of your first sentence if possible. If that’s not practical, use it within the range of first 100 words. That’s the technical part. Now, let’s look at readability in depth.
Breaking down the Content
Shorter sentences and paragraphs are better than long ones in most of the cases. You will need to write in a simple language unless it’s a super technical article on the various dimensions of Universe or how the theory of relativity relates.
That means, someone who knows how to talk to people is way better than someone who likes to show off difficult vocabulary. That being said, make sure that your sentences make sense and follow grammar rules.
Regardless of how easy you might think it is, writing is one of the toughest and highly skilled job in the market. Writers spend a lot of time and effort to understand the technical flow of a document. Thus, either hone up your writing skills through training and practice, or hire a professional to do the job. Moving on.
Optimizing the Social and Advanced Tabs
Even though this can be done before writing the actual content, I’ve put this step after the content part. Anyway, you need to understand that your posts should not only be optimized for website visibility, but also for social visibility. Social Media like Facebook, Twitter and Instagram have a different way of displaying pictures and contents. Yoast SEO has a special tab dedicated just for this purpose.
On the Social Tab, you have space for a different title, description as well as image for Facebook and Twitter posting. Optimizing this option will make sure that your content show up clean and nice when shared, increasing the likelihood of being read and shared.
Decoding the Advanced Tab for fine-tuning SEO
If you’ve come all this way – Congratulations. You’ve put a lot of effort in enriching your content with both technical and presentable aspect. However, there are still a few things we need to keep in mind before we can actually publish the content.
Here, we will look at Indexability, sitemap condition, additional meta robots rule and finally the Canonical URL settings. These setting will help you fine tune your SEO directions to the search bots while crawling your page. Let’s have a look at them individually.
Allow Search Engine to show the page
Keep this to “no” if you do not want your webpage to yet show up on google search. You might also want to keep this setting to “no” for pages in your website that you do not want to index.
If Search Engine should Follow Links on the Page
Again, if the page contains some links that we do not want google to follow or index (i.e, pages like above or similar pages), we can turn this to off. However, this option isn’t always practical as we want our page to pass link juice to both internal and external pages. Do this with caution in only a few pages of your website when absolutely necessary.
Meta Robots Advanced Settings
The first option by default is “Site-wide Default: None”, which basically doesn’t activate any settings. Keep it that way. Other options are:
“No-image index” to stop your image from getting indexed. In this tutorial, we don’t need this unless the images we used are taken from other website.
“No-archive” if you do not want page to show up as archived (when there is only one page author).
“No-snippet” if you do not want meta description (text or video) to show up on google search. Tweak these setting only if you understand what you are doing. In this tutorial, we do want our content to have snippets, so we will not need this option as well.
Going Back and Forth Tweaking SEO and Readability Issues
Writing any SEO Friendly blog post is not going to be achievable in one effort. The thing is, there are so many things to take care of that you will need to go back and forth to fix them.
I’m listing down some of the SEO and Content issues I ran while preparing this post upto this line below. After that, I’ll show you how I fixed them.
Tweaking the content to Write SEO Friendly Blog Post
Focus Keyword not found in Headings.
Focus Keyword not found in Image Alt attribute.
No Internal links in the page. Add some.
So now, I’m going to fix them one by one. You can add keyword and / or their phrase in the Headings (H1, H2, H3 and so on). This means also tweaking the content to make sure that the heading is reflected in the content. So that will be some work.
Now at this point, it depends on how much effort you put to fine tune your content to write seo friendly blog post that rank well.
It will not always be easy to get all the lights going green, but you should focus on doing just that when possible. After all, you will feel a sense of satisfaction as your rich, well written and optimized page full of rich snippet starts gradually rising on google rankings.
Thank you for reading this article. Here’s another article you might like to read: 11 Search Engine Optimization Facts.