Search Engine Optimization has become one of the most important marketing strategy today. In this sense, Search Engine Optimization facts and mysteries also revolve around a lot. And with the presence of black and grey hat SEO’s, it’s even difficult than ever to understand how SEO actually works.
In this sense, this articles tries to explain some amazing and simple SEO facts and how you can use them to grow your business.
But, before we head into that section, let’s quickly see why SEO is important for us.
More than 90% of internet searches are done in google. Is your website optimized for it?
How does Search Engine Optimization work for Google and other portals?
Google search is in our smartphones, our desktop and our home assistant. Say ‘hey google’ and android phones light up with the Assistant ready to respond. They recognize you by voice and can even control your phone, car and house on command. Ask her about weather, or what’s the exchange rate of dollar and pounds – and you will realize how powerful google has become over time.
Google processes over 40,000 search queries every second. That’s 3.5 billion per day and 1.2 trillion per year.
Thus, it is important that our websites, apps and other online services stay optimized and updated with the search engine’s development.
Search Engine Optimization is a great Digital Marketing Skill – but it’s not the only one!
Gone are the days when people needed to remember web addresses. Google appeared in our web browsers in 1998, and has been constantly adapting to what we like. It found its ways deep into our work, life and culture in the form of gmail, playstore, google maps, google home and google search itself.
Understanding Some Technical Optimization Terms for Search Engines
People easily spend thousands of dollars on building perfect looking websites and apps. But if the contents (pictures, words, videos, and almost everything on your platform) are not relevant to what need, the costs will bring no conversion value. You need to understand lots of technical terms just to have the basic understanding of search engine mechanics, or take help from professionals.
Basic understanding of HTML, CSS, UX/UI, writing, google console & analytics, keyword research, Ahrefs & SEMrushes, competitors, the market, CMS platforms like WordPress and hundreds of other things combine to build up Search Engine Optimization skill. In this sense, SEO is definitely a must master skill in the digital world.
Search Engine Optimization is Overrated (or underrated)
If you have read and tried to understand earlier section, you are surprised by this contrasting title. But it’s true. Let me explain.
Here’s an example. A search for “buy a motorcycle” in google ranks Hamro Bazaar on top.
Hamro Bazaar simply dominates the rank with the power of it’s work. It outranks bigger multinational gaints like Honda, Yamaha and daraz.
Yes, these other companies did their best to rank on the first page with all their budgets. But to be on top, you need authentic traffic, engagements and transactions. The sole purpose of SEO is to bring traffic into your website. You need good content, products, visuals and of course, something people can take away from it all.
Search Engines are too, differently Optimized for Unique users
Google’s CEO Sundar Pichai had to recently explain his search algorithm to American Senate, and the governors weren’t the only one listening. He agreed that no two individuals get the exact same results even while hitting the same searches at the same time.
What this means is that searches are filtered on personalized individual metrics. For instance, if google knows that a specific user hates or fears heights (based on his previous searches), his search for an exciting adventure may not show (or show less) helicopter tours and bungee jumping. This simple fact is the fundamentals in which targeted marketing is built upon.
You can Optimize your website for Local and Global Search
Google now puts more focus on Local businesses. So, if you are a local business, you have more power. However, you need to outrun your local competitors in order to do so. That’s where local SEO comes in.
For marketers to work effectively, such knowledge can have paramount value. It’s because it helps you target the right audience, and save cost by cutting down on unnecessary resources. That’s how targeted marketing works. Google has a huge database and it knows what people want. So, if we are providing a service, we have to optimize our website and contents based on this fact.
Backlinks Should be Powered by Content Optimization
First of all, backlinks are important. It’s each knot of a cobweb that together keeps the foundation strong. Let that sink for a while.
The spider’s spot is as strong as the intersections that hold it all together. Or may be the center spot isn’t as strong as it is seen. May be the 2nd, 3rd or 8th ranking websites have better conversion rates than the first one.
Of course you want backlinks ! But wait, were they earned or bought?
Personally, I do not see a reason why we shouldn’t find various business listings and update our website information there. For instance, here’s a link to submit your business listing. Viesearch – Life powered search. However, that’s not what’s happening with the black hat techniques.
Google penalizes domains with unethical backlinks
Remember those days when you could buy backlinks and rank your pays higher? Well, those days are long gone.
If you have enough backlinks but they aren’t helping in traffic conversion, or causing a lot of bounce rates, it’s time to analyse where backlinks are coming from. It’s easy to adopt black hat techniques to gain backlinks, but the lack of organic juice and meaning makes them useless, if not harmful.
Unethically built backlinks are punishable by google. In fact, in near future backlinks are not going to mean a thing if your content aren’t relevant.Instead, build your outreach, and links will grow automatically. Let me explain on this on our next search engine optimization facts you need to understand.
Content is the King
Finally on my favorite part now. Content is more, if not as important as backlink. See, you find 10 search results for your keyword. Of course most people open the first link. And yes the website went up to the first rank because of the quality of content in that page.
However, this doesn’t mean that the website than ranks on top necessarily has the best content that the user is searching. Again, this happens because google searches are as biased as our searches.
That’s why its common top competitors outrank each other in the digital marketing arena.
Yes, you need to put as much priority on contents as you do on your website design, optimization and back-links. Look at each of the ranking website results and you will see how rich, resourceful and informative their contents are.
And don’t forget readable. Hint: Next topic.
Build Contents that You Would Love to Read Someday
Long before the days when Search Engine Optimization AI was still learning, keyword stuffing worked worked like magic.
I remember searching for “holiday in Nepal” a long time ago and landing on a pretty weird page (we’ve all been there). Almost every other sentence started and ended with “holiday in Nepal”. Even weirder part was that it was ranking on top.
Thank god this is not the case now. People go on to their phones and computers for reading newspapers, articles, book reviews and topics that interests their minds. In that sense, any content should have a flow.
Imagine you wanted to find something on google, but ended up landing on the wrong websites that have no answers to your queries. Make sure that your content don’t do that to your website visitors.
Creative Contents Pay Back in the Long Run
Most business spend a lot on website design but soon run out of focus for content. Of course designs are important, and building a compatible website is necessary. But here’s the truth – if you do not keep your contents fresh, your super elegant website will lose the touch of the trend.
It’s not always easy to write the perfect content that people will love. But that’s the sole purpose of content. Your focus is to grab the reader’s attention, and showcase the best of what you can offer.
If they don’t like reading your content, you’re not going to sell. On the other hand, creative content with Rich Snippets will organically boost up your rank on search engines. Make use of videos, infographics, pictures and words so that the whole piece creates one good content that draws more and more traffic.
Summing it All Up
With all the above points, I’ve pulled down some Search Engine Optimization facts that everyone should be aware of. On top of good SEO, targeted and inbound marketing strategies will certain pay off in the long run.
After that, you need to make sure that your products are top notch and likable.
All this blends up a perfect online marketing scenario for you that will attract the right traffic you need to grow.
Thank you taking your time to read this article. Please don’t hesitate to leave comments and share if you found it useful.